Fraiche
Branding • Package Design • Adobe Illustrator & Photoshop
Fraiche curates it’s branding and advertisement with a captivating blend of elegance and modernity within it’s beauty products.
Finding the right beauty products that pair with your body and personality is a difficult task for some people. Fraiche is a fictitious brand whose goal is to provide consistent quality products that fit the lifestyle for most people.
In a sea of cosmetics at your local store, package design is essential in standing out to the consumer as their next go to brand. Taking a more feminine approach, this project utilized a youthful alternating logo and color scheme in order to create packaging and advertisements that consumer can resonate with.
Pictured here is the flower collection provided by Fraiche. Altogether including three shower gels, hair oils, and perfume variations. Color scheme and logo alternates depending on the product whilst keeping the theme of the brand consistent.
The products are shown in three flower blossom styles for this collection.
They are then followed up by the full spread of their packaging design.
