Amore: rose & flower shop

Designing the Amore logo in different mediums not only shows its marketing potential but also allows for the right selection that fits the brand’s visual purpose.

A brand is the most effective with a logo that fits their overall aesthetic and purpose. Troubleshooting logo variations is essential process to determine which one represents a brand the best.

The challenge with this fictitious flower shop was selecting the variety of mediums and creating logos that utilized similar attributes while each having their own disposition. Each medium having it’s own constraints emphasizes the need for approaching each one differently in
the creative process.